That's the reason the Fast franchise is some 8+ films in and still doing $500M+ box offices.

It's also a good reason documentaries, classical and jazz music, and non-fiction books in all but self-help and cookbooks sell poor. I'd love to see a huge textbook covering pre-Calc through intros to harder topics like Real Analysis and Stochastics top the bestsellers for 22 weeks. But instead, people are buying the 5,431st political commentary about how we'll never recover from Trump unless we do everything the author says.