At the Radiohead online store, the "Buy Now" button used to say "Consume". Only artists could get away with making you click a button that says "Consume" to buy their stuff.
So, tiny article with 3 comments that is nothing more than fluff hits the front page...
Perhaps the number of comments should have more weight when deciding what should be promoted?
"Call Now", "Buy Now", all just seems to cater to consumerism's need for instant gratification. Not too sure about it being rude, just short.