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This is missing what really matters (business wise) for a product roadmap: ROIC.

Most product roadmaps I see tie strongly to what additional markets/ customers can be served by the enhanced features. That justifies the continued investment in the product-line by the business.

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Return on invested capital (ROIC) is a calculation used to assess a company's efficiency at allocating the capital under its control to profitable investments.

Certainly important, and I could try to fit it in here. But I feel it fits better in an article that talks specifically about the financials of product development (in general).

I could of course mention it and link to a piece that's relevant.

Not sure where I'd put it in my current article though. Maybe under the 'purpose of a roadmap' part.

Thanks for the feedback!

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