Google leading this effort is completely ridiculous.

Whatever comes out of it is bound to either not be great for privacy or it will be an improvement but hit the smaller players. ie everyone not google. eg take away Cookies to prevent tracking. Leaving them the only one company with sight of near everything (google analytics & Adsense & Chrome). And we already know from recent revelations that google isn’t above peeking under the hood of data sources they shouldn’t.

Whole thing seems insanely monopolistic to me.