>I’ve never put up prices for existing customers.
I think this is key. New customers will evaluate based on the current price not historical prices, but if you increase the price for existing customers, they will feel cheated.
I think this is key. New customers will evaluate based on the current price not historical prices, but if you increase the price for existing customers, they will feel cheated.
Perhaps I'm not making the best decisions to maximise revenue, but part of the pleasure of running my own company is running the way I feel is right to me.
We raised prices slowly, in cohorts. It was after years without a price raise and a lot of new value adds.
There was no churn.
Adjust the terms as needed.
Not sure if you mean this, but the problem I find with offering sales (where you mention the end date) is you can't tell if some customers are only buying it because they don't want to miss out on a limited offer so it doesn't help you learn the real value of your product.
Like when people buy clothes in a sale they end up never wearing, or people that buy Steam sale games and never play them.