UFC Pirate Ordered to Pay $32m in Damages Says He Was Bullied and Paid Nothing
torrentfreak.com
torrentfreak.com
This is laughable. I’m an avid torrentor, but I don’t delude myself into thinking what I’m doing is good for the copyright holder.
What's more, brands like UFC have other ways of generating revenue than just licensing fees. A person may not be able to afford a subscription, but they might still be eager to buy an official UFC T-shirt.
"We find movies with prerelease piracy are associated with lower revenues despite the [Word of Mouth] effect. Critically, however, we show a positive correlation between postrelease piracy and WOM volume, and we extend the field by finding that the presence of postrelease piracy is associated with an approximately 3.0% increase in box office revenue. We also note the impact of a raid by the Swedish Police that temporarily took down The Pirate Bay website in December 2014. The period when the site was down experienced a decline in WOM volume and revenues, consistent with the effect of lower postrelease piracy predicted by our models."
Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry
Shijie Lu, Xin (Shane) Wang, Neil Bendle
DOI: 10.1287/mnsc.2019.3298
I don't know which way the balance swings in terms of people who can afford to pay and choose not to vs. people who can't afford to pay, but I think with something like the UFC that relies to some degree on fan culture for its appeal there's a clear benefit from having more people watch it even if those additional viewers don't pay.
(I know this because I buy every PPV via Fightpass, and probably 10-25% of the time the official app fails at least once, and won't log back in for 10-30 minutes, usually leading up to hyped up fights.)
And yea, there are settlements like this. For one, to hold certain IP rights, you have to defend them, even if you dont want to. Because if you dont, someone else can use that as a case you're not protecting your IP, thus party 2 can go around and sell it without legal recourse. This was a slap on the wrist that actually makes me like the UFC even more now.
That has been a myth around Trademark for a long time, and it is a false hood [1], I am saddened that this myth is now spreading to Copyright law as well. There is no provision of copyright that would mandate a copyright holder to relentlessly police the internet finding all infringement less they loose their copyright. That simply does not exist at all so I would recommend not representing this fake information
[1] https://www.eff.org/deeplinks/2013/11/trademark-law-does-not...
So, there are some nuances. However, courts have repeatedly ruled you do not need to levy lawsuits at everyone that uses your trademark.
In fact, if your defense is so egregiously over-aggressive, you may be liable due to misuse of trademark.
Unfortunately, while they could do so in theory, the US has never revoked a trademark in such cases.
If they started doing that, it would put an end to SLAPP trademark suits, and a lot of lawyers would be out of work.
(I certainly wouldn’t want to be the person that said “their fine to use our trademark. We have nothing to worry about” only to unexpectedly end up losing the trademark)
From the article:
>and not be as cocky like I did back when I was 27
I'm not sure if 27 qualifies as a teenager. He was 27 when he was pirating UFC. He's slightly older than me if he was 27 in 2014.
Christ, what an asshole.
I am reacting to his utter inability to take responsibility for his actions.