There are people out there resisting these efforts. For example, I know people who are against smartphones and use a so called 'dumbphone' or feature phone for their main number. If they need to buy groceries, they refuse to use a loyalty card, and always pay in cash. They typically have a secure and private laptop with something like Ubuntu on it, and use Firefox with all the anti-tracking features enabled, and uBlock Origin installed, JS turned off by default etc. The typical steps people take to minimize their footprint against these predictive algos