Rewarding: Creators would also be interested in how engaged those viewers are. How well can this traffic convert into services which the creator might offer outside of TikTok? Would that traffic be worth the time of creating professional videos?
Real: This is a great question. Are the views real? I still have the story of Facebook faking video engagement numbers fresh in my brain. There's an argument that Facebook may be responsible for setting off the wave of intrusive auto-play video around the web.
I guess these are things which marketers will be working on, assuming the US doesn't block the application.