Microsoft Said to Be in Talks to Buy TikTok, as Trump Weighs Curtailing App
nytimes.com
nytimes.com
Western users get assurances their privacy will be respected as much as any other western company (not great, but not Tencent levels of government interference/monitoring etc).
Microsoft get's a massive jump-start into social.
Consumers maintain a competitive social-media landscape.
Investors in TikTok get appropriately paid.
What's not to like?
Personally, MS has also invested in Facebook.
Among the young segment, TikTok could be an interesting way to explain/educate beyond social media. Microsoft has social-learning video based tools that could be similar to TikTok, or could become related.
I don't work for MS, just what I see from a distance.