Microsoft is definitely a good candidate here for TikTok. With them missing Mobile-rise and Social media-rise, this acquisition seems to be a desperate attempt to cement their position in a hyper growth consumer product that's both Mobile and Social Media. Question is, Would it impact Microsoft's image? I mean, Tik Tok is known for their addictive design and Privacy controversy, so not sure how it goes well with the recent Good-guy image Microsoft's trying to portray itself.