This seems like a dumb move, why would MS want to get tied up in the horrors of social media when they have such a profitable empire.
They couldn’t possibly tie in MicMok to Office 365 and have anything good come from it.
Microsoft Re-Designs the iPod Packaging https://www.youtube.com/watch?v=EUXnJraKM3k
They bought LinkedIn, which increasingly resembles a niche social media for professionals, all the way down to a news feed that is increasingly filled with motivational junk
Then there's Github, which used to advertise itself as "social coding".
Microsoft has done plenty already to get their foot in the door of social media.
Because it's a business operating after Wall Street decided that perpetual growth was not only a realistic expectation for stocks, but a mandatory one as well.
First idea: Facebook's earnings over the past few years.
If this is true, it makes sense not from what MS is today but what they want to become.
Remember the I'm a Mac I'm a PC ads? MS was branded as uncool, boring and not creative and that mindset probably influenced a lot of Apple's adoption in the mobile space.
Microsoft wants to go where the money is and get the mindshare of younger generations who will have money to spend a few years down the line.
They just sold their Mixer platform to Facebook.
If they can't manage correctly a game streaming platform, I don't see them be able to take on a video social network one.
Made my day ... thank you