Good riddance, I say. Small businesses can continue to focus more on what they tend to do better in general, like having closer relationships with customers, really listening to feedback, etc., instead of believing in an illusion that Facebook ads will bring them more customers and throwing money that will make Facebook richer and them poorer while they get misled by engagement analytics numbers that don’t translate into a better conversion rate.

I hope Facebook’s relentless and shameless intrusions get more beatings that it truly deserves.