Making this even more concrete, I am in the market for some new keyboards, and at least one of them is one I'd like to write my own firmware for. Rust is far more supported on ARM chips than on some of the other popular chips that are used to build keyboards, and so knowing this has one makes me more likely to buy it than others. I don't want this specific keyboard, so it isn't a win for me, but there are surely dozens of folks like me, dozens!