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As a European I'm very far removed from all this and don't really care either way.

But I can't help but wonder - are there any Native American voices in this whole story? Black people got a raw deal but surely it's incomparable with Native American history and they situation the few remaining find themselves in now. Or am I totally wrong?

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There are people of all demographics who've had a raw deal. In modern America, there are black people born into lives of "privilege," and there are white people born into adversity. So does flagging a business as minority-owned tell the full story of the owner's life circumstances? Certainly not.

On the other hand, veteran ownership is a common thing to see advertised. I guess I have no problem with businesses self-advertising their own values. I take more issue if Google has a short list of business attributes, and only causes they deem worthy make the list. I don't know if that's the case though.

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