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I don't think you need to look for a "should." The article says:

> Google said it has seen “a surge in online searches for Black-owned businesses” in recent months

So it seems like a feature Google decided is useful for its visitors in the same way that a business' address, operating hours, and reviews are useful for its visitors.

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By that logic, if they saw a surge of interest in white-owned businesses, it would be justified adding a “white-owned business” label.

I think we can say “segregating people based on skin color is wrong in principle,” or “segregating people is acceptable if it benefits those who are disadvantaged,” but I don’t see segregating races based on search interest as a reasonable policy.

“Segregation” means “forced separation,” but you seem to be using it to mean “recognizition of any distinction.”

No, not necessarily.

Neither the dictionary on my desk nor Wikipedia define the term as requiring force.

I think the context is pretty clear here.

Google isn't the first, I believe it was Grubhub that did this earlier and there may have been others I'm not aware of.

The US government also has a similar distinction:

https://www.sba.gov/category/business-groups/minority-owned

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