What was your intent behind adopting the "Tweetdeck" style of UI for this presentation? Tweetdeck's intent is supposedly that you'd need to be monitoring multiple feeds efficiently (e.g. you are a social media manager with multiple accounts, or you need live-updating search queries to react to).

For Reddit though, most of the time subreddits aren't really meant to be consumed "live", or many-posts-at-once, which means that for me, this ultimately just ends up shrinking my Reddit browsing experience into a thin column surrounded by content I don't care about at the current moment, which goes against the "efficiency" that I imagine this design is intended for.

For folks who like this style of UI, what do you get out of it?