The current title is "Amazon Almost Killed Best Buy. Then, Best Buy Did Something Completely Brilliant". There's a subreddit called "saved you a click" where they basically answer click-bait-y titles with the answer in the title. For instance, the title could be

> Amazon Almost Killed Best Buy. Then, Best Buy Did Something Completely Brilliant | They treated employees better, started price matching, and made home visits

Of course, if the article is written well enough, you should read it anyways, but it always feels cheap to just pose a question in the title that could be answered in one sentence.