Hey there, I am another team member at UpUp. Thanks for your comment and questions! Negatively affecting conversion was a major concern for us. Our experience thus far is that there has been no drop off for legitimate customers. We’ve found that customers understand that fraud is a genuine concern for all businesses, and that verification is also for consumer protection. Additionally, we are sending the verification after the customer has checked out (typically when the order is held due to a fraud flag).

It is true that the higher the value of the transaction the more important it is. We tried to be thoughtful about balancing security vs friction.