There are lots of shows in which specific professions come across as cool - doctors, cops, lawyers (of all things)... on the other hand, whenever a computer scientist is portrayed in a show or a movie, what you get is the stereotypical nerd. And there are some good shows, too - but they're mostly funny shows, not cool as in "I want to be like that".
And what's better suited to shape the youth's role models than the media they consume? And I don't blame the networks or screenwriters or anything - I've tried to come up with a good concept for a show myself and couldn't do it.
Yet I've always found it puzzling that the person who simply buys the latest iPhone is considered hip, while the people who actually build and program them are looked down on...