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> We're betting that most companies can get away with a really polished Airtable-like interface, saving them from needing engineers to build the UI themselves.

Yes! If you add to this [0] a managed database offering of your own (ala airtable) and make it tres simple to (ab)use, then that'd be something. All the best.

[0] database is the app?

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I actually liked this idea when it came up in my customer conversations and I have this in the roadmap of my product. This space is definitely going to get more mature and I feel Airtable is a big inspiration for me. Making it easy for non-technical teams to add new Tables and do complex queries (I mentioned in separate comment here) is what I feel will be a differentiator for me.

We actually had a 1-month-long pivot to managed database hosting early on in development, but it was super janky. Might look into this again in the future.

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