Reference point: http://siteanalytics.compete.com/macrumors.com/ (estimated traffic, graph goes down) vs http://www.quantcast.com/macrumors.com (measured traffic, graph goes up)
I also like how he cites Compete's numbers for TechCrunch (1 million uniques), but doesn't use Compete's numbers for his own site PostPost. Compete says PostPost gets 18k uniques/month yet he cites 100K uniques. Why not compare apples to apples?