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Comment by wdb | Hacker News Reader

$50B for TikTok sounds a lot. I am wondering how they want to keep TikTok attractive for the audience. Would it hit a similar fate as Snap?

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What fate are you referring to with Snapchat? I’m pretty close to the target audience for both Snapchat and TikTok and nearly everyone I know (edit: close to my age) uses both.

Snapchat monetization strategies? It's easier to be fresh if you don't need to make a buck from ad sales

Snapchat does sell ads. They are features stories, and also sometimes shown between stories

Stories which sole purpose is to advertise stuff...

What is the age group they target? I am not 40 and don’t know a single person with snap anymore. None of my kids or their friends so is it like 15-25 year olds or who uses snap now days? Thanks

They have more 13-14 yr olds in the US than Facebook or Instagram; that was announced at their conference a month ago. Almost everyone under the age of 18 I know has it, idk about usage compared to apps like tiktok though.

Typo: 13-24 yr olds

Huh? Literally everyone in college still has snapchat. A lot less people are on tiktok. There are definitely people who use it, but it's not considered fully mainstream and 'popular' yet.

You are really out of touch with your kids and their friends then.It happens.

Fate similar to Snap? $SNAP is doing just fine and is up 38% this year. 17% DAU growth in the past year. I'm sure TikTok would be thrilled to have 17% user growth and increasing revenues 9 years down the line.

It’s still well below the IPO price in 2017, with net loss growing to $326 million, up from $255 million last year and EBITDA of almost -$1 billion.

Sure DAU is up, but we all know those metrics are inflated BS and monetization is all that really matters. It’s been 3 years since IPO and they’re still making a heavy loss.

$50B sounds like a lot, especially in the face of pressure from the US and a lot of people leaving the platform due to privacy reasons.

We've also learned from Snap at this point not to overvalue social media. I think they really should take the $1B offer and go.

A $33b company should take a $1b offer?

Isn’t Vine a better comparison to TikTok, instead of Snap?

Comparing their current metrics, no.

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