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Presumably because ARM’s ISA is more advanced and costs Apple basically nothing (I’ve heard it might be as low as six or seven figures for their architectural license).

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Not judging, IMO but MAGAF* can really afford to pump money into enhancing RISC-V - individually or via a consortium, and stand to benefit together, while developing the whole ecosystem too. The early days of Apple and MS were sorta on these lines anyway - which caused an explosion of growth and wealth. Not able to reason why this isn't happening now!

*Microsoft, Apple, Google, Amazon, FB

[Edit 1]: A quick search throws up that Google, IBM, SONY etc are already members of RISC-V foundation.

Also, https://riscv.org/2018/08/eet-asia-article-microsoft-and-goo...

But why should they?

Cause, they ... can?

Why would a nation choose to go to the moon, or build something otherworldy?

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