How is this any different from Intel Core i7? Intel Core i7 are a line of architectures from 2008. The i7-950 is a Quad-core Nehalem. The i7-2600k was a quad core Sandy Bridge.
Then Ivy Bridge, then Haswell. Crystalwell (laptop-only L4 cache version). Broadwell. Skylake. Ice-lake. Skylake-X. Sapphire Rapids. Etc. etc.
All under the "Core i7" name, despite being a ton of different computers.
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The "innovation" was realizing that customers want a long-running name based on price. The Intel i7 is the $300 processor, be it from 2008 or from 2020. Customers otherwise don't really care about the specific hardware details (AVX, BMI instructions, 256-bit or 128-bit Load/store mechanisms. AVX512, etc. etc.)
For the technical people who DO care about those details, Intel (and AMD) release manuals on the details. We know its more important to read the number that comes after the name. "Ryzen 9 3950k", the "3950" is way more important from an architectural perspective than the "Ryzen 9" part.
The "Ryzen 9" or "Core i7" part is just simplified marketing, for the people who are more concerned with price points than technical details.