Really this sounds like a problem of missing government intervention. The government could treat graphene like corn until all the industries have built up around it
Google's CFO's strategy has been to incubate those ideas and either sell them to industry or spin them off with independent investment after the, say, first $10 billion in costs.
I'm not saying that we could solve all of our problems by investing this amount of $$ in graphene, or that "FB sucks, duh", but it's hard to argue that we can maintain this ridiculous waste of resources and human brain power for longer.