I understand this with google and accept it. They can extract whatever information they want in exchange for decent results when I search whether it comes from them or not.
I get gmail, a phone os, a browser, an os, remote desktop and more for free from them. I pay for youtube premium.
The value I get from google is worth it. Everything they provide is good enough and when I want a third party site or information I can get it.
As a consumer, Google offers a great deal.
There are two pain points with google. The first is support, but what can you do when it is free. The second is the rollout of new products and then abandoning them.
I do not run a business that is affected by Google's decisions, though. I understand if you are a company competing in an area google participates it is unfair.