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Comment by rydre | Hacker News Reader

The problem is that website are commodities. The future for original high quality websites is that they should not allow search engines to crawl their content and slowly become a brand which people trust. Stop relying on search for traffic. Be an app, websites for marketing only.

Alternative new search engines are needed that allow for embedding/iframe/integration of global web search results in any 3rd party website free of cost. Then the new search engine should share ad revenue with the website that embeds their results+ads. Google does not allow that, but there is a real opportunity here. Embeddable global search engine that websites would like to integrate with.

A search engine that website would love to integrate. A search engine that websites would advertise themselves because they win too. Unlike the current scenario where only Google wins.

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I never understood why websites are not personal property and why US gov. decided that anybody can crawl and scrape them at will and free of charge. That would be similar to someone crawling your house and making it fully visible and searchable to the global public . I guess Google Maps already did that.

My understanding is that .com (commerce) prevailed and people who have websites want to be fully public, visible and searchable.

On the other hand deep web and dark web exist but most of the people who use it and operate there do it because of shady business.

I don't entirely understand your search engine idea but if internet would start all over again I think the right model for search engine would be to have website owners submit their websites to the search engines along with metadata so searching experience becomes rich.

Metadata would be similar to something like Resource Description Framework https://www.dlib.org/dlib/may98/miller/05miller.html

> *I don't entirely understand your search engine idea

Does google allow for iframeing or customizing it's search results? No. A new search engine that has a API/plugin for 3rd party websites so that websites can integrate a global search engine into the website like google integrates websites' content into its instant answers. There is room for innovation here when 3rd party websites get creative in displaying global search results in different ways simple or complicated ways. If there are Ads in results, the website gets paid a % of the ad revenue that the search engine made due to the website embedding it's results.

Search engine's are high margin business, so they should be able to share 50% revenue with websites.

Ah ok I got it. I like your idea it is similar to my.

Currently what you can do as a website owner is to use Google Adsense (https://en.wikipedia.org/wiki/Google_AdSense) and then you are kind of sharing revenue with Google but only when someone visits and clicks Google Ad on your website.

> Currently what you can do as a website owner is to use Google Adsense

Nooo! This is not what I meant. I mean that embedding a search engine to your website without the user moving back to Google. So every website has a search engine for the entire internet. Not just Google. I want search to be kind of affiliate revenue to Amazon. So the developer embeds a search engine on the search page of a news website they get commission off the ads in a search result if the user decide to use search on the news paper's website. A search engine like Google for global search not just site-limited search.

Like do what Google is doing to websites but in reverse. Commoditize search. It'll require something more to get it right/product market fit but it's possible if you be creative.

Google is not the end product, its a compliment to websites. Websites need to commoditize Google instead of it being the other way around.

Isn't centralized search better than decentralized? One would assume centralized solution is more feature rich and flexible.

Imagine websites did this. Who would use it?

A search engine widget on website would probably look bad, would always be in different position and present a host of UX challenges which would add friction to adoption.

Every website is already able to search the internet via the URL bar of your browser nowadays. Its always there when you need it.

The future is certainly Google as a frontpage for basically everything, from search to maps to shopping to whatever is thing still independent from Google today. That's inevitable if Google is allowed to continue like that. Google needs to be broken up.

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