That isn't the only such phrase in it.

As a general rule, people use such phrases to cover for a weak, poorly argued case. It's a tell.

It's like what a lawyer told me once:

1. If the law is on your side, argue the law.

2. If justice is on your side, argue for justice.

3. If neither the law nor justice is on your side, call the other party names.

Yet I did read the whole article, and found it weak and poorly argued. His specific point about vomit was also weak and poorly argued, as I pointed out.

A word to the wise - if you want thoughtful people to read an article, don't use such phrases. I'm hardly the only person to point this out.