> cognitive dissonance has become a buzzword and its incorrect usage is exemplified here. those people aren't struggling with a value conflict, they just have different values than you do

But maybe, just maybe, their values are incompatible with the values that build up a society. And here is where the cognitive dissonance starts.

> the path to togetherness, thoughtfull discussion, and mind-changing lies with honest recognition and good-faith debate, not name-calling.

That only works when all sides want this. I think it's pretty onbivous that any large corporation, doesn't want this kind of discussion. It mean admitting them doing a lot of cr*p in the name of profit.