Can you point me to the discussion where I can confirm that this has become a buzzword?
And your example...? Proves what exactly? It's the exact opposite of a cognitive dissonance. The behavior is consistent with the company values.
But the discussion point is that the company behavior is most of the time inconsistent with the company values. E.g. Exxon value is env friendly energy <-> Exxon true behavior is causing env disaster
Perhaps hypocrisy would be a better term to describe them. They'll say something is bad but they'll do the very same thing depending on how this suits their agenda.
it would be hypocrisy for some one to be for small government always, but spend 1 trillion a year on a complex tax system beyond what any one else is doing. Regardless of any critiques they make or don’t make.
> : a feigning to be what one is not or to believe what one does not : behavior that contradicts what one claims to believe or feel
> especially : the false assumption of an appearance of virtue or religion
Seems to me that this is exactly the point of what we're talking about here. It started from the "cognitive dissonance" which applies less effectively to a "hive mind" like a company than the above given definition for hypocrisy.
That feigning is exactly the difference between feigned and real values or behavior. And no matter which feigned/real pair you choose from this story (real values, claimed values, values and behavior towards themselves, or towards users, etc.) you will find evidence of hypocrisy.