The closest thing I'm aware of is the work on "diffusion of innovations".
https://en.wikipedia.org/wiki/Diffusion_of_innovations
If you look at this stuff, and you're familiar with the Crossing the Chasm idea, you may be struck immediately by the similarity of some of the charts. There was definitely some influence by the former, on the latter.
https://en.wikipedia.org/wiki/Crossing_the_Chasm
Also, there is an interdisciplinary field called "Network Science" that heavily builds on graph theory, but includes elements from sociology, economics, complex adaptive systems, statistical mechanics, etc, yadda yadda.