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I could be wrong, but didn't apple cannibalize its ipod business with the release of iPhone?

Yes Apple does cannabalize its own products, iPod-> iPhone & notebooks -> iPads for instance. From what I remember this was also how Jobs et al. at Apple views it.

Basically if you want to be a innovator you can't worry about eating your own.

Incidentally Tesla has done the same with Model 3 / Y eating up S / X sales.

> with Model 3 / Y eating up S / X sales.

Eeehhhhh. Not really. They did discontinue the low-end S editions, yes - but the number of people who could have afforded to buy an S who opted for a 3 instead aren’t that many people.

Tesla opted to remarket the S/X as flagship cars instead of being their mainstream offering.

It would be cannibalism if Tesla launched an extended wheelbase/station-wagon/estate/shooting-brake version of the Model 3/Y while still getting the S/X around.

Actually - I will concede that the Model Y probably is eating into sales of the X.

iPhones are just fancier iPods that consumers are willing to buy again every other year, instead that once a decade. It seems to me that iPods cannibalized the phone market.

It’s not cannibalisation if you’re eating someone else’s products.

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