I had the same thought when I first read this as I don't care much for some experiences that seem to be very highly regarded as if they were guaranteed to make your life richer (at least in my generation) and at the same time I appreciate some material things and the physical configuration of my surroundings to a degree that some would maybe consider overly materialistic.
For some people, nice things can actually affect their life experience, while some "experiences" (as in activities) feel rather meaningless. I think the point is that you should aim to pursue whatever positively affects how you experience your life and not what looks good on the surface only, regardless of whether the entity under consideration is a material thing or an immaterial activity.
What a lot of well-designed "nice things" achieve is not just surface level beauty, but actually working well and "feeling right".