This is the old "A lie can get halfway around the world before the truth gets its pants on" problem, but exacerbated, I think, by modern communication. While it's genuinely good for science and for human knowledge that anyone can type up something on their blog and have it instantly readable to everyone around the world, and while it does open the possibility of a more meritocratic approach to science than journals controlled by established academics, we haven't really figured out how to apply our own skeptical eye to everything that we see in place of the traditional systems of review. And while others in the community technically can respond with "I'm not sure this is true yet, but my gut says it might not be, I'll spend a few days investigating it and let people know," it's unlikely to get anywhere near as much attention as the original flashy claim.