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... making using email too easy is a footgun? When did we go from "reaching the people who want us to reach them is a good thing" to "email is spam"? If I sign up to a local, quasi-local, or even national grass roots movement, I want them to spend as little of my donation dollars on mailgun (or paying their CEO), and as much as possible on fighting injustice.

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Yes making mass-emailing too easy is a footgun. It's incredibly easy to get blocked by common email providers entirely if you make a simple omission or mistake. Third party senders do a fair amount of work to ensure deliveability is maintained (because it's critical to their business). If you don't have a workflow to deal with spam reports and list management then you'll very likely be sending your emails into a void.

Spam has effectively ruined DIY mass-emailing, whether you like it or not. There are multiple other providers if you don't like mailgun.

There are a lot of ways for organizations and non-profits to save money, and I wouldn't recommend doing so with email if it's important to them.

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