You might say that UX (User Experience) includes UI design and marketing: the objective is to imagine yourself as a customer experiencing the product or service afresh.

Writing dialogue is an activity we often associate more with creative writing exercises; where the objective is to meditate upon compassion for others.

One must imagine themself as ones/people/persons who interact with the team.

Cognitive walkthrough: https://en.wikipedia.org/wiki/Cognitive_walkthrough

The William Golding, Jung, and Joseph Campbell books on screenwriting, archetypes, and the hero's journey monomyth are excellent; if you're looking for creative writing resources.