> The same will likely happen to the 2 billion+ fines they gave Google.
> Truth is, they're too big, and at this point, can't be stopped. Laws won't work, fines won't work. They haven't so far, and I doubt they will in the future.
First of all, Google has paid their EU fines. Secondly, I think you misunderstand the nature of what's going on with these fines. A combination of strong trade agreements and savvy tax jurisdiction selection has left most EU countries with little capacity to tax US tech companies, so they have resorted to fines. The play is old hat at this point. Pass a piece of vague legislation that probably applies to the target company's activities, then fine them before clarifying the law to the extent that the company can actually avoid breaking it. Rinse and repeat. The EU fined Google a few billion dollars last year, and the year before, and now this year, and they will surely do it again next year and the year after that. This is just a roundabout means of taxing Google. It will of course never change anything about Google, except that each year once the law is clarified Google's lawyers will make sure that they are scrupulously no longer violating this year's new regulation, but the extent of the regulation and the value of the fines is calibrated to not be so high that it would actually drive Google to extract itself from EU jurisdiction.
Now that it's clear they've lost their tax battle with Apple I expect the EU will begin fining them as well.