Perhaps I'm being naive but $5USD ($7.50CDN after exchg and credit card padding) per month seems too much for the average Joe. I.e. compared to its competitors - esp. well known competitors like PIA and the free offering from Opera.
BTW personally i would not recommend PIA anymore.
$5/month for a service from a vendor you can actually trust is pretty inexpensive IMO. There are plenty of cheap, but not very trustworthy VPNs out there.