This is a standalone device which takes care of a major part of the headache in transitioning to remote work -- a second monitor and webcam, a whiteboarding device, and a "who's online for me to talk to" visibility feature.
It's like paying $25 to bring the social experience of an office to your remote work environment without worrying about technical details or availability issues.
"Someone has their camera on? Cool, I can ping them, no worries."
The only feature I'd like to see is a "camera off but still pingable" mode, but honestly, I'd probably put a piece of tape over the camera and it'd work just fine.