Technology Buries Us Under an Avalanche of Options

I'm torn.

This article is either:

A. An example of the Paradox of Choice (http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...)

or

B. Contains the reason why Microsoft has chosen to air those inane commercials for Bing and Windows Phone 7 whose message is "Let Us Decide: We Know Better Than You".