This is a CEO who, in 2005, posted a blog article talking about why we have to torture prisoners at Guantanamo Bay, because (mumble mumble) 9/11. He deleted both the original post and a half-retraction shortly thereafter, or I'd provide a link.

As such, I'm not surprised that he turned his personal hunting exhibition into a marketing expense. He seems to have a deaf ear when it comes to brand management. And that doesn't seem to have hurt him in any meaningful way.

I'm not sure what lesson to take away from any of this, except that he runs his business differently than I do.