BTW you may have noticed that the paper multiplication method we all learned in third grade is digit-by-digit convolution, which is an O[n^2] operation. But what does convolution in the time domain become when we switch to the frequency domain? It becomes digit-by-digit multiplication, which is O[n]. So now you see why the FFT is essential here. The extra factors of logn and log(logn) are about taking the FFT itself in both the forward and reverse directions.
So fast multiplication is about looking at numbers as signals and doing signal processing on them.