Great stats Garrett! Although I'd like to see #q-tips used as well.
69696, seriously?
Well, it is memorable.
It is very difficult to get repeating 2-digit short codes anymore. There aren't many left, especially at 5-digits long (instead of the other option, 6 digits). It'll be a huge asset to Cuphon to have that short code.
They even use a "deals in your pants" line on the homepage.