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Is it really so hard to spin up an aws machine with a plain old lamp stack to serve this kind of content? Its incredibly cheap and simple to do.

Yes, for many (most?) non-technical folk.

Even if you are well-versed in how to do it, it can still be a time sink you may not be able to afford.

And you wouldn't even know that another solution necessarily existed.

And you wouldn't necessarily know where to start.

And you would have the mental hurdles of "where do I start", "who do I listen to", etc.