medium had one killer insight, which was that if they dolled up blog posts to look like prestige news site articles, most people would mentally put them in the same category. at one point there was a wave of public figures using medium basically like they use/d the nyt oped section before and after

but they messed up their site chasing a business model, and nyt/wapo/etc basically turned into tech companies and fill the niche that medium wanted to. meanwhile substack mints prestige by emphatically not looking like a news site. medium doesn't really have a place on either end of that anymore

I think so. There was a phase where there was clean design + many high-profile users pushing it a bit above other platforms. Nowadays clean design is more commonplace, they ruined their own design, more low-quality content, ... push them far down.

Thought leader is a synonym for empty suit.

If someone uses that in a bio you can just move along, you won't miss anything.