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Good on Apple! All companies should strive for some levels of sustainability. Upfront it might cost them but it will save them money down the road.

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Wouldn't be awesome if large corporations competed to reach the carbon neutral mark with the same enthusiasm they had for the trillion dollar mark? :)

Every company should add a page with a live chart showing how well they are doing right now and how far away they are to be carbon neutral.

Perhaps such a chart could be made for them on their behalf? Actually curious now if someone is already charting this.

Google reached carbon neutrality in 2008 I believe. What did it get out of that? How does that motivate the others?

Well, they got my business, but only because I was specifically looking for "green" cloud computing providers (I had no idea they were carbon neutral before doing my research).

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