But neural networks are very good parametric function approximators, generally better than what traditionally gets used in physics (b-splines or whatever). So people have started to design neural networks that are well-suited as function approximators for specific physical systems.
It's fairly straightforward -- it's not an "AI" that has "knowledge" of "physics" -- just using modern techniques and hardware to solve a numerical minimization problem. I think this will probably become pretty widespread. It won't be flashy or exciting though -- it will be boring to anyone but specialists, as the rest of machine learning ought to be.