But I find it incredibly surprising that the word "customer" appears only once in this post in the "Leader your Team" section:
> The game you’re playing: Your vision for the product, your product’s value to the customer, your competitive advantage, and how you’ll win.
In my experience a PM's job #1 is to know their customer. Specifically things like:
- Their pain points
- Their workflow (and how your product fits into it)
- Why they love your product
- What could be better about your product (and why)
- Who the buyer, user, and champions are
- What types of customers/pains your solution is best for (and who it's NOT best for)
Basically, a great PM can't be great without being the best-informed person in their organization about their customer.
There are two ways to do this:
1. Set up systems to funnel customer insights to the PM[2]
2. Set up systems to schedule customer calls, ideally automatically[3]
It's still surprising to me how many PMs have "talk to customers" buried somewhere on their list instead of it being at the very top.
[1] https://www.reemer.com/consulting/product-management-coach
[2] like https://www.savio.io (disclaimer: I run this)
[3] great example here: https://www.danwolch.com/2019/04/being-the-closest-to-the-cu...