How Robin Chase built Zipcar, the largest car-sharing service in the world

"Though Zipcar didn’t really incorporate reducing carbon emissions into its core idea, Chase says it’s a by-product that can’t be taken away."

I think it is crucial that startups realize that they cannot predict all the vectors their product will impact. However, that being said it is important that they recognize the markets that they have impacted and capitalize on it. Congrats Chase (and Zipcar)!

She gave a fantastic talk at Startup Bootcamp in 2009. Definitely worth watching.

http://www.youtube.com/watch?v=Ks4B82CJkpo