Seeing the number of customer testimonials on their announcement makes me once again wonder how brand-new products get traction with customers (who really serve as guinea pigs). I'd love to hear (and learn) how startups have successfully gotten their foot in the door with technologies like this.

For context, I spent a bit shy of a year a while back developing a middleware idea, and severely struggled to get anyone to try it. Friends suggested open-sourcing it, but even that would have been a struggle, I'm sure.